All the tips & tricks you'll need...

Social media has taken over. Businesses that want to survive and thrive need to take advantage of it. This is why there is a growing trend of companies investing in a social media management tool.

There are some fantastic ways to market a brand, but nothing beats an excellent Twitter contest when it comes to breaking all marketing strategies. Why so? Well, people love to win prizes, and brands love the exposure they get; hence, this becomes a win-win for all.

When people think about what to post on social media, hashtags are one of the first things that come to mind. Hashtags let you group your content together, which makes it easy for people with similar interests or professional goals to find content related to a hashtag they search for.

YouTube has come a long way since its launch in 2005, and the video-creating and watching platform has outclassed itself with each update. The platform understands that evolution is essential and hence adapted itself to the world's changing trends quite efficiently.

Not quite long, Adam Mosseri, the head of Instagram announced a new feature known as the Instagram favorite feed. It is good news for brands as it enables them to gain maximum exposure once they can get themselves on their followers’ favorite feeds.

If you use TikTok often or just started, you've probably seen a lot of TikTokers and other creators promote UGC as a great way to make money quickly by making content.

Branding is a continuous and dynamic process that strives to make a product, service, company, or individual stand out positively in the marketplace. Creating a killer brand strategy does not have to be complicated or overwhelming. Here’s how...

Customers are turning to social media in greater numbers than ever before to discover and research brands. In response to this trend, businesses are putting money into social media marketing to raise brand awareness, promote products, drive traffic to their websites, and ultimately boost sales.