Why video content is more than ever-important for your business?

Video content marketing is just like any other marketing where you use videos instead of texts or images to get your message through to your customers. This message can be about anything, including product launch, invites for product launch, special discounts, and new store openings, among other things. Mobile social media usage and mobile shopping have skyrocketed in the past few years and even more so after the mandatory lockdown that happened as a result of the pandemic. In fact, according to Statista, 59% of users reported that they are primarily relying on online shopping to reduce exposure outside, which resulted in a significant increase in online shopping.

Brands have been using video marketing to target these shoppers to increase their sales and the numbers certainly don’t lie. While YouTube is the biggest video platform, every other social media account uses video content, and so the number of users a brand can reach is tremendous. You can use single video content on multiple platforms, effectively increasing your reach and reducing your expenses. Now, this applies to every industry, it doesn’t matter if you’re in B2C or B2B. The best part is that making videos isn’t as difficult as it used to be, and it has improved a lot. This is thanks to the improvement in video editing and mobile camera capabilities, which resulted in a decrease in the need for professional camera hardware.

In fact, iPhones are behind many popular commercials such as the made in Paris, or No Love Like Yours by Olivia Wilde, among others. You can obviously use a professional camera to make these videos, but the point is that it no longer requires costly resources to make one. Making video content and profiting from it is easier than ever. If all this still sounds a bit too difficult or time-consuming, you can even make use of free online video maker tools to do the job for you.

We’ve compiled a list of 5 reasons why video content is more important than ever and how it is going to help your business grow and increase your customer base.

Have you ever been in an argument where you wished you could just show them instead? Well, you are not alone. We have all been in those situations. Shooting a video and explaining it in this way is much better. You could record a product launch and show it off to the press or your customer base. Now, a lot of people wonder if their customer base would even want to watch their videos. Well you would be quite surprised. In fact, according to WYZOWL, 94% of marketers said that using video content has helped increase the user’s understanding, which helps them make an informed purchase. If you need some examples, there are a couple of videos online that show how video content can effectively explain what the brand wants users to know.

When it comes to shooting videos, you have total control over how the videos turn out to be and so you can adapt different videos for different settings. If you want something interactive, you can choose to go with webinars or go live on social media platforms. The sky's the limit or so they say. Let’s talk about some of these options.

Almost every social media platform these days allows businesses to upload disappearing stories. These stories will disappear 24 hours after they have been uploaded. These are usually very short and don’t take too long to shoot. You can directly address your customers with these short stories.

Live videos are another example, especially with streaming giants such as Twitch and Facebook. These social media platforms provide 6 times the interactions when compared to regular videos.

Webinars are another way to directly interact with your customer base. Webinars allow your customers to directly ask questions about a specific product or any concerns that they may have and you have the opportunity to clear their concerns right there and then.

Another great idea is to use follow-up videos. After you launch a product, create follow-up videos that emphasize the use-cases of the said product and how it can benefit a user.

Who doesn’t want their site to be at the top of the search results? But with so many businesses, companies, and organizations trying the same thing, staying at the top has become incredibly difficult. Uploading videos on YouTube and embedding them to your site is a great way to be at the top. That’s due to the way Google search’s algorithm is designed to work. Google search’s algorithm prefers sites that have a lot of YouTube video links. The Google search results page features a few tabs such as All, Images, Videos, and so on. Having YouTube links will also allow your site to be on top when a user clicks on the Videos tab.

The best thing that happened to online marketing strategies is the use of video content and it opened new doors that have changed the way marketing strategies work forever. If you are yet to implement video content in your business’s marketing materials, it’s high time that you do.