What is Vimeo? How does it work and what does it Do?

All types of videos are not accepted and the site prioritizes high-resolution videos. Videos must comply with the Vimeo standards in terms of both content and format to be accepted. This has enabled the content of the site to evolve in a clear direction for years. In contrast to YouTube, daily news, politics, routine events, and discussion or chat contents are not shared on the Vimeo platform.

Vimeo has been maintaining its high standards of quality for many years as its video compression feature is so successful. While platforms like YouTube are more inclusive, Vimeo is a video site that caters largely to professionals. For video design and editing enthusiasts, Vimeo is a very attractive site.

Vimeo, a US-based site, is in tight competition with YouTube today. It was founded in November 2004 by Zach Klein and Jake Lodwick. Video loading times may take longer on Vimeo because it includes long videos, such as full movies, more often. This is also due to the quality of the videos, as we mentioned above. The content of the site is determined directly by its users. Vimeo has given video designers and editing artists the opportunity to create a free platform for their work.

Vimeo’s primary goal is the sharing and circulating of professional works. Its user base largely consists of people active in such professional circles. Recently, many artists in the field of cinema have been sharing their products here free of charge. If desired, it is also possible to set special passwords for accessing videos.

Contrary to popular belief, Vimeo is an older platform than YouTube. When it was founded in November 2004, YouTube did not yet exist. Vimeo has attracted great attention from a certain audience since its earliest years due to the high quality of its videos, but it has been somewhat overshadowed by the rise of YouTube.

The first period of Vimeo was particularly marked by movies, TV shows, and short documentaries. This website, which was ground-breaking with its video compression feature, can be used with both paid and free versions. Your uploading quota increases significantly depending on the package that you choose. Vimeo has introduced many new creative tools over time. Anjali Sud is currently the CEO of Vimeo.

When you watch a video, you should click on the heart button. In this way, you can easily access the content that you want from the “Videos I Like” section. You can also easily use Vimeo via mobile application if you prefer. In the profile section, you can update your information, view the statistics of the videos you have uploaded, or delete your videos whenever you want.

The most important feature that distinguishes Vimeo from YouTube is its image and sound quality. Accordingly, the video uploading process is much more controlled. This ensures that Vimeo’s video quality remains high. You will not be exposed to any video content that could be described as garbage.

Since the videos you upload are thoroughly reviewed, you are less likely to encounter disappointing situations with regard to copyright later. Therefore, it is unlikely that situations such as unexpected deletion of videos will happen. Vimeo gives you the chance to add your own logo to your videos. Finally, you can edit and change your videos without changing their links. As is known, YouTube does not provide such an opportunity.

Together with individuals, brands can also use Vimeo effectively to improve their corporate image or announce their services. Vimeo is a platform that has started to gain importance in the business world recently. Brands that analyze their numbers of views, audiences, and active members can use this situation to their advantage. The aesthetic value of the videos on Vimeo is at the forefront here.

The videos that you prepare must be suitable in terms of both aesthetics and professionalism. By revealing the strengths of your brand through video marketing processes, you can meet your audience effectively.

There are no in-video advertisements on Vimeo, in contrast to YouTube. For this reason, brand images on Vimeo are constructed through videos or viral ads. For this reason, you shouldn’t fail to open a business account with Vimeo. Thanks to the large number of available packages, you’ll be able to increase your marketing advantages in a concrete way.

After logging in to your Vimeo account, click on the “New Video” icon at the top right. Then click on “Select Files to Upload.” You will proceed from here by selecting the files that you want to upload.

After the selection process, your video will start uploading. However, as we mentioned above, the loading time may be slightly longer than usual since Vimeo videos are of higher quality compared to YouTube. While the file is uploading, you can easily fill out the information about its title, label, and so on.