What does 'Link in Bio' mean on Instagram?

You can use the Instagram 'link in bio' for several purposes. Here is a couple of ways you can use it:

• Guide followers to your best-selling products. (If you're using a "link in bio" tool, you can also share a URL to a custom landing page containing links to multiple bestseller products on your website).
• To hype up a product launch.
• To people to a landing page or a lead magnet.
• Offer a free sample or demo of your product.
• Promote a current sale or an upcoming discount.
• Get followers involved with a competition or a giveaway.
• Link to one of the latest pieces you’ve published.

On instagram.com:

• Navigate to your profile by selecting your profile photo in the top right corner, followed by your profile from the dropdown list.
• Select the Edit Profile button.
• In the Website field, add your link by typing it in manually or copying and pasting it there from somewhere else.
• Scroll down and select Submit to save your changes.

When it comes to showcasing your brand and products, Instagram can be an extremely powerful channel, and you need to use its full advantage to your potential. Not using the Link in Bio will certainly limit your opportunities to drive direct traffic from Instagram, which will make it difficult for you to guide your audience to your website. Instagram has always allowed users to have one external link in their bio, making it a prime location to encourage visitors to click-through to your website, so why not use it?

But rather than simply inserting your website’s homepage URL, you should be harnessing this link to help further your business goals. When you start thinking about using your Instagram profile to drive traffic, you'll open up so many opportunities to grow your business, and the first place to start is by optimizing your bio link.