What can you do for Black Friday on social media?

It's almost that time of year again, and the busiest shopping days for retail stores and eCommerce businesses are almost here. Because of this, eCommerce businesses need to start getting ready for a lot of holiday shoppers. But, like everything else, the ecommerce and retail business has changed a lot, especially after the COVID-19 pandemic. As society changes, people are becoming more aware of the dangers of overconsumption. When every business is advertising a sale or offer, it might be hard to stand out. Because of this, we've seen a few companies do the opposite of what they usually do on Black Friday and choose ads that are more provocative to stand out from the crowd. Ready to change your plan? Here are a few different ways to advertise on Black Friday to help you make a plan for this year. Keep reading!

What is Black Friday?
Start your campaigns early!
Use hashtags to reach more people!
Create a sense of urgency for your offers...
Create ample time to respond to and interact with customers!
State when your promotions will begin and end!
Plan your content and schedule it in advance!
Final thoughts...

What is Black Friday?

Black Friday is the Friday after Thanksgiving in the United States. Many people think of it as the unofficial start of the holiday shopping season. It is well-known for lowering prices in brick-and-mortar and online stores, which encourages customers to buy more. Typically, Black Friday is the beginning of the holiday shopping season. You may have read or heard about the chaos that can happen in brick and mortar stores. In the past, stores would start the Christmas shopping season by offering deals on everything from electronics to toys, and they would open as early as 5 am.

Since eCommerce stores are joining in on Black Friday, it is now possible to shop online as well as in stores. Its time frame has also grown. Now, Black Friday sales last all weekend, from Black Friday to Cyber Monday. These are opportunities that your business can also take advantage of. All you need is a great marketing plan to stand out from the crowd. Here are some tried-and-true ways to market for Black Friday...

Start your campaigns early!

The saying "the early bird gets the worm" applies beyond the physical world but is also true for social media marketers. If you start your Black Friday promotions on social media early enough, more people who might buy from you will learn about your deals and products. Make countdown posts, sneak peeks, and deals that people can get excited about to help your campaign build excitement. Another good thing about this strategy is that it gives advertisers a lot of time to figure out what works and what doesn't before Black Friday weekend.

Use hashtags to reach more people!

Hashtags have been used on social media for a long time to reach more people. And social media managers are fortunate because they can work well on TikTok, Facebook, Twitter, and Instagram. Use hashtags when promoting your brand on social media for Black Friday and a number of other reasons. For example, using hashtags can help people find your brand and bring in new followers to your pages. You can reach people looking for deals by using the hashtags #blackfridayshopping or #blackfridaydeals. Research more profitable Black Friday hash tags to reach more people.

Create a sense of urgency for your offers...

Write copy that shows urgency to get people excited about your sale items. Customers are more likely to act on your Black Friday ads if they feel like time is running out or there aren't enough products. During Black Friday weekend, writing the captions for your social media posts will help you increase the chance that your followers will become customers and you will make sales. Try phrases like "limited availability," "while supplies last," or "only available for a limited time.

Create ample time to respond to and interact with customers!

It takes time and effort to support people on social media in a good way. When there are more shoppers, there are more calls to customer service. You can't escape it. People will contact you with questions about orders, shipping, and returns. You name it. Before you start your Black Friday social media campaign for your brand, make sure you can answer any questions customers might have about how to use your discounts. If you work alone, you might want to cut back on how many social media posts you make to promote your business and where you post them.

State when your promotions will begin and end!

When you do business online, it's best to be open and honest. Always put a note or disclaimer in your content or post captions about when your deals start and end so that your customers don't get confused. In the same way, let your customers know if your business plans to keep its deals going through Cyber Monday.

Plan your content and schedule it in advance!

The job of a social media manager requires a lot of planning, especially when marketing campaigns are going on. As Black Friday gets closer, make sure to use a social media calendar to plan ahead for your brand's content and promotions. This will help you stay on top of your most important tasks. Investing in a social media scheduling tool like RADAAR is also a good idea if you want to save time and avoid having to post to each social media site by hand.

Final thoughts...

During these two shopping holidays, businesses have a huge chance to make more money and get new customers. Even though social media should be the main focus of your Black Friday marketing plan, don't forget to include other platforms. Email marketing is a great way to let people know about special deals, give them a reason to buy, and thank customers who buy from you often. Black Friday and Cyber Monday are great times for businesses to achieve their goals for the year. But don't worry, the shopping season for the holidays is just starting. Just make sure to set goals that you can achieve, keep track of your progress, and draw conclusions from that. After all, Christmas is only around the corner.

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EDITOR

Dilhan Limnili

Community & Content Manager, RADAAR

FREQUENTLY ASKED QUESTIONS

Find out what you should know about a content calendar!

A content calendar is vital to your marketing strategy and your brand’s ability to attract and convert your target customers. But a content calendar isn’t a simple discipline. It has many facets, central to which is planning, scheduling, and publishing your content through various channels. A content calendar offers you the opportunity to see what topics you’ve covered so you don’t duplicate efforts while also helping you keep to your themes. Want to know more about a content calendar?

What is a content calendar?

Social media content calendars are the best way to plan and organize upcoming content.

Why use a social media content calendar?

Content calendars serve as the framework for what your business plans to share and promote across all social media channels. A well thought out and organized social media calendar can help to define your content themes and posting cadences to match each social platform's audience and objective.

How to create a content calendar?

Audit your social networks and content then add your social channels. Start crafting your posts and schedule your content accordingly.

Who should use a content calendar?

Content calendar enables content publishers to plan, create, publish, and promote their content in an organized manner. Many bloggers and businesses use editorial or content calendars to streamline content production. So everyone who works in social media management should have it.