The best marketing trends of 2022

Partnership marketing allows two or more brands to join forces and reach a larger audience. These campaigns enable your company to work with a complementing company that has a similar target audience for a large mutual advantage. The use of organic and mutually beneficial partnerships would increase the brand growth.

How much do you know about the blockchain and metaverse craze? In 2022, a lot of consumers are no longer spending their money on goods and services. Instead, they’re exchanging them for virtual space on metaverse platforms that promote virtual goods to monetize their free time. If you want to be ahead of your competitors in 2022, make sure you’re paying attention to this marketing trend.

One of the best marketing trends of 2022 is to ensure that potential customers go where they need without leaving the product when they first see the product and completely satisfy their curiosity. The launch of shoppable links makes a difference in this sense. This is one of the key features of marketing that has changed the market in 2022.

Influencer marketing isn’t about building celebrity relationships; it’s about finding and working with social media users who have influence over their communities. There are many ways to find and engage influencers, from running contests or promotions on platforms like Instagram and Facebook, to teaming up with relevant blogs or making strategic investments in startups that leverage influencer networks. As new tools make it easier for brands to reach influencers on an ongoing basis, we’ll see more businesses taking advantage of these partnerships in big ways. Moreover, you do not need to reach million-dollar accounts. Micro-influencers started to be recommended 56% more as of 2021. A great tool for directly addressing an organic audience. When asked what trends they plan to invest in global marketing experts for 2022, 34% say influencer marketing.

A/B testing is often put on paid ad landing pages. Not used for organic search traffic on high-value SEO pages such as content pages and blogs. Try doing an A/B test on your website's most popular blog post in 2022 and see how it affects the conversion rate.

Consumers' trust in traditional marketing is dropping. A 2017 B2B survey by HubSpot reports that 60% of consumers now find ads intrusive and irrelevant. It's no surprise then that more and more marketers are adopting inbound marketing strategies, which aim to create content people actually want to consume, rather than interrupting them with messages they don't. Inbound strategies could involve blogging, social media, or email—the important thing is that your brand's voice matches your audience's needs. Bottom line: do whatever you can to avoid jumping on the bandwagon—the smartest marketers are moving away from ads, not toward them. While inbound marketing has been around for years, 27% of marketers say they will take advantage of it for the first time in 2022. It will continue to be one of the best marketing trends of 2022, especially for growing brands.

While it’s impossible to know for sure what exactly marketing will look like in the coming years, one thing is clear: most of the best marketing trends of 2022 will remain relevant. Not only that, but many industry experts are excited about a new era in which marketing blends with technology and causes more consumers to actively seek out products rather than passively absorb them via television ads. The best way to stay ahead of these trends is to follow them—and you can start by executing some of the trends listed in this article.