Instagram carousel posts: How to use them?
How often do you swipe left to see more photos when you open Instagram? Well, they are called Carousel posts. It can be a series of images or videos.
LEARN MORE SEE HOW IT WORKS How often do you swipe left to see more photos when you open Instagram? Well, they are called Carousel posts. It can be a series of images or videos. Even though Instagram carousels have been around for a few years, they are quickly rising in popularity amongst brands and influencers because of their high engagement and success rates.
What is an instagram carousel post?
For those of you that do not know, an Instagram carousel post is a post that contains multiple photos or videos and can be viewed by swiping or clicking left. A carousel is a collection of images that automatically rotate. You can add a witty caption, geotags, product tags, fundraisers, and tag people, and other users can still like, comment, and share your post. Hence, you must give it a try.
10 ways to use Instagram carousel...
Instagram carousel allows you to take your social media marketing game to the next level. It is crucial that you utilize it to unleash your full potential. Gone are the days when you could rely on one thing alone to run your business. Today, you must be willing to try new things out. To make the most of the Instagram carousel, here are some of the tips that you should consider.
Product Launch: Use the Carousel to include pictures, specs, and even a first look into your latest products. Your customers follow because they want to get a glimpse into what’s new.
Full-Length Videos & Images: Split and upload your full-length commercial using Carousel to expand your reach. It will allow you to utilize every bit of the videos or images.
Recap: If your company hosts events and you want to increase attendance and thank attendees, consider using carousels to summarize those events. Share short snippets about the most recent evens to keep your target audience hooked.
Behind the Scenes: Show your fans what goes on behind the screen and highlight those who make your business what it is. By sharing behind the scenes, you get to establish trust and boost engagement.
Group Themed Images: Share your mood board for your product with carousel posts. Let your customers know what inspired you to create a certain product line.
Process Demonstration: Demonstrating a process is a great way to engage with potential customers who might be on the fence about buying a product. Besides, it is always a good idea to share demonstrations to ensure that customers experience no confusion.
Before and After: Visually show the before and after photos/videos of your product or services. It provides an effective way to convert prospects and encourage people to take an interest in what you have to offer.
Blog Content: Split your blog content into different images and publish it as a carousel post. You can easily repurpose blog content to spread the message even further.
Customer Testimonials: A great way to generate more leads and maintain existing customer relationships is by promoting reviews in a weekly podcast. Let potential customers know what your existing customer base has to say to convince them to consider your business.
Storytelling: Lastly, people love stories which is why you should share the story behind each product. It will get your customers excited about what you have to offer.
Full-Length Videos & Images: Split and upload your full-length commercial using Carousel to expand your reach. It will allow you to utilize every bit of the videos or images.
Recap: If your company hosts events and you want to increase attendance and thank attendees, consider using carousels to summarize those events. Share short snippets about the most recent evens to keep your target audience hooked.
Behind the Scenes: Show your fans what goes on behind the screen and highlight those who make your business what it is. By sharing behind the scenes, you get to establish trust and boost engagement.
Group Themed Images: Share your mood board for your product with carousel posts. Let your customers know what inspired you to create a certain product line.
Process Demonstration: Demonstrating a process is a great way to engage with potential customers who might be on the fence about buying a product. Besides, it is always a good idea to share demonstrations to ensure that customers experience no confusion.
Before and After: Visually show the before and after photos/videos of your product or services. It provides an effective way to convert prospects and encourage people to take an interest in what you have to offer.
Blog Content: Split your blog content into different images and publish it as a carousel post. You can easily repurpose blog content to spread the message even further.
Customer Testimonials: A great way to generate more leads and maintain existing customer relationships is by promoting reviews in a weekly podcast. Let potential customers know what your existing customer base has to say to convince them to consider your business.
Storytelling: Lastly, people love stories which is why you should share the story behind each product. It will get your customers excited about what you have to offer.
How can you schedule and publish carousel posts?
There is no denying that scheduling and publishing carousel posts can be difficult. Whether you are new to Instagram carousel posts or not, you can take advantage of RADAAR’s Scheduler feature to schedule and publish carousel posts. It will make your life a whole lot easier as you can rely on it to schedule posts weeks in advance. When you use the tool, it will allow you to simplify all your social media publishing. You would be able to plan, collaborate, and post to save time with the feature.
Manage your entire content calendar for optimal results. In addition to Instagram, the tool lets you plan and publish content on Facebook, LinkedIn, and Twitter using a simple dashboard. Publishing Instagram carousels will no longer take a lot of time when you use the tool. It can optimize and publish content across different channels. All you have to do is follow three steps which include draft, schedule, and publish. Plan all your content to minimize the amount of time you spend on publishing content. RADAAR’s Scheduler feature lets you post carousel posts at the perfect moment and more.
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