How to use social media for Ecommerce?

Getting to the point of having an Ecommerce store will likely mean you have branding tools in place, such as a logo and color scheme. It is best to stick with this theme on your socials to ensure you have a cohesive appearance to consumers. You may find that hard to begin with, but it can help to think of branding keywords. For example, say you run an earring business that uses natural resources such as birthstones and crystals. In this case, branding words could be; gentle, natural, and empowering. From here, keep these words in mind when making content, ensuring that you deliver on what you set out.

To generate sufficient engagement, posting weekly is vital. Amongst your everyday life and juggling a business, it can be a challenge to find time to post regularly, but you can now schedule social media posts to go live at certain times of the day. An automated posting schedule is helpful if you are away on holiday and can't get on your social accounts. Posting 2 or 3 times a week is the best way to keep your followers engaged while not bombarding them with too much content, and it is best if you assess which content is best to release on certain days in accordance with product launches and collaborations.

Thinking of social media as a ladder you need to climb up by using different steps is a good way to think. Sometimes, a helping hand is the best way to propel yourself to success. Of course, when reaching out to other companies or influencers, you would like to collaborate with, research them and ensure that their values and audience align with yours. Once you have found businesses and influencers that are on-brand, reach out! There are various ways in which you could collaborate, from affiliated ads to specific content creations made in accordance with your market an

In the current social media climate, pictures are becoming less popular than video content. This rise in video popularity isn't all that surprising, with the likes of Tiktok and Instagram reels becoming increasingly popular with Gen Z and millennial audiences. But why is this? Video content can capture the attention of larger audiences while giving you more time to express yourself and your personality. This is particularly important as consumers often buy into a product simply because they like the creator/brand. The great thing about video content is that it can be done without any vast expenditure. Of course, having good lighting and clear sound is desirable, but other than this, you don't need to splurge on any creating tools if you don’t want to. You can create video series' that drive consumers towards your page for a specific type of content. For example, if you're a beauty brand, you should include tutorial content (which you could also collaborate with others to create). This will make consumers more excited and likely to use the product in question!

Giving away products for free may seem counterproductive, but when your goal is to grow a dedicated online following, this is actually one of the best ways. If you look at the majority of big fast-fashion clothing Instagram and Twitter pages, you will see that they do giveaways, discounts, or coupons on a regular basis. While ethical questions may be involved in some giveaways, for small businesses, there is no harm in doing seasonal giveaways to generate exposure and excitement. This is down to the fact that giveaways introduce your brand to new consumers who may have never heard of you before. This is how you can devise a promotional giveaway. Like any competition, your giveaway should have rules to enter. Standard rules in many giveaways are guidelines such as 'To enter, tag three friends in the comment section and share this post to your story. Using rules similar to this will generate engagement and draw people to your page.

If your company makes products with claims, such as 'makes skin appear brighter in 3 weeks', putting some solid proof out there will help your case regarding selling. A good and genuine way to do this is by doing customer spotlights on your page. As your following grows, consumers will likely be messaging you with feedback. When you receive positive feedback, you can ask for a review that you can use as a post, or you could ask for a video review if the consumer feels comfortable with this.

When you spend so much time on your post content, it would be a shame to let your post down by not putting any effort into the caption. Your captions can be used to add incentive and background to your post, and many consumers will want to read them. To create more engagement on posts, focus on asking your audience questions or prompting them to share something in the comments. As more people comment, you will be able to create a community that enjoys coming to your page for your content. Another tip is not to be afraid to reply to people in the comment section! This shows that your brand is consumer-oriented, and there is nothing worse than checking a brand page with hundreds of unresolved consumer queries in the comment section; don't let that be you!

It's all good creating unique content where you mention specific products and show your consumer how to use them. But why make their job so much harder when actually finding your products? Having a link in your bio for your Ecommerce page is great, but when you mention specific products in specific posts, you should really link that product within the post. This makes your product more accessible and easy for consumers to find, giving less time to consider if they want to purchase the product in question.

Once you have posted on your social accounts for a few weeks, patterns will form according to your reach, engagement, and audience. Take your time to look into these insights, as they can be incredibly valuable when deciding which area to promote a post in or what time to post due to information on your audience's activity times and their most active days.

In this guide, we have detailed how you can drive traffic to your Ecommerce site by using social media. Right now, you may feel overwhelmed or excited to get started, but you should at least feel assured that you have a rundown of all the tips for tailoring content to generate the sales you need. Remember, the most important part of your social media pages is to showcase your brand's personality's fun and exciting side. So don't be afraid to inject yourself and some life into your feed, as consumers will love to get to know you!