How to use Collab Posts on Instagram to increase your reach?
One thing that’s often forgotten about when it comes to growing an Instagram following is collaborating with other Instagram users and posting about it on your own account. Instagram Collab Posts allow two users to share the same post together on their feeds. It was released in October 2021 and has continued to be used and exploited ever since.
LEARN MORE SEE HOW IT WORKS One thing that’s often forgotten about when it comes to growing an Instagram following is collaborating with other Instagram users and posting about it on your own account. Instagram Collab Posts allow two users to share the same post together on their feeds. It was released in October 2021 and has continued to be used and exploited ever since. It's one of the most up-to-date ways to increase your reach, as it's designed to empower creators and users to engage with content. We’ll look at how integrating your collab posts into Instagram contributes to your social media strategy and what it will do for you.
What is an Instagram Collab Post?
Instagram collaboration posts are a creative way for businesses and influencers to work together, increasing reach and exposure for both. It is a single post that appears on two users’ feeds. The Collab Post is shown on both collaborator’s accounts and the number of likes and comments are the same. To create one, a user creates a post and then lists the other user as a collaborator. When the collaborator accepts, the post is uploaded to both users' accounts and it becomes visible in their followers' feeds. The Instagram Collab feature also allows you to share reels.
What are the benefits of using Instagram Collab Posts?
Using Collab Posts on Instagram can be a very powerful way to increase your reach and grow your account. The major benefit of using Instagram collab posts is that it increases your brand discoverability and engagement. With your content appearing on two profiles your brand will gain more popularity, increasing your reach. Here are more benefits of the collab feature:
It makes collaborating with brands easier: The Instagram Collabs feature allows you to reshare content without using screenshots or third-party apps. Collaboration with other Instagram accounts has never been easier.
It helps in finding new customers: Since an Instagram Collab Post shows on two profiles, you get to reach more potential customers on the other Instagram user’s followers list. You’ll be able to put your brand in front of more people, introducing them to your business. You also get to earn more followers.
It offers transparency: Influencers have earned trust in their own niche and they have a large number of followers that not only believe them but also take their advice. This is one of the reasons brands want to work with influencers. However, it is critical to keep the audience's trust. The Instagram Collabs feature allows you to display Influencers' cooperation posts while also providing transparency to your target audiences.
It helps boost sales: You can also collaborate on shoppable Instagram posts, meaning more people get to see your products and purchase them directly from your Instagram Store.
It increases interaction: Your overall engagement increases, including views, comments, and likes. The increase in interaction will make the Instagram algorithm increase your visibility.
It helps in finding new customers: Since an Instagram Collab Post shows on two profiles, you get to reach more potential customers on the other Instagram user’s followers list. You’ll be able to put your brand in front of more people, introducing them to your business. You also get to earn more followers.
It offers transparency: Influencers have earned trust in their own niche and they have a large number of followers that not only believe them but also take their advice. This is one of the reasons brands want to work with influencers. However, it is critical to keep the audience's trust. The Instagram Collabs feature allows you to display Influencers' cooperation posts while also providing transparency to your target audiences.
It helps boost sales: You can also collaborate on shoppable Instagram posts, meaning more people get to see your products and purchase them directly from your Instagram Store.
It increases interaction: Your overall engagement increases, including views, comments, and likes. The increase in interaction will make the Instagram algorithm increase your visibility.
How can you use the Collab Posts in best ways?
Collaborate with influencers and content creators: This is one of the best ways to use the Instagram Collab Posts feature. If there’s a particular influencer with an impressive number of followers in your niche, you can work with them to make a collab post that’ll draw the awareness of their followers to your page and product.
Create Instagram Collab Posts with other brands: There are always other brands in your industry that either complement your products or have a story your brand stands for. As long as they are not a competition in your niche, you can make Collab Posts with them to build trust around your brand.
Showing your products together: A Collab Post is a great way to show your product together with another popular brand. It could also be with a popular face. Having your products on the same post with a popular brand can boost sales.
Announcing an upcoming collaboration or campaign: You can use a Collab Post to announce an upcoming collaboration or campaign, strategically. This is especially helpful when you don’t have a large number of Instagram followers.
Running giveaway campaigns: Giveaways are proven to be effective social media campaigns. Using a popular content creator in your niche, you can run giveaway campaigns that'll earn you more reach.
Create Instagram Collab Posts with other brands: There are always other brands in your industry that either complement your products or have a story your brand stands for. As long as they are not a competition in your niche, you can make Collab Posts with them to build trust around your brand.
Showing your products together: A Collab Post is a great way to show your product together with another popular brand. It could also be with a popular face. Having your products on the same post with a popular brand can boost sales.
Announcing an upcoming collaboration or campaign: You can use a Collab Post to announce an upcoming collaboration or campaign, strategically. This is especially helpful when you don’t have a large number of Instagram followers.
Running giveaway campaigns: Giveaways are proven to be effective social media campaigns. Using a popular content creator in your niche, you can run giveaway campaigns that'll earn you more reach.
Do not afraid to collaborate!
Now that you know how to use Instagram Collab Posts to increase your reach, don't be afraid to reach out and collaborate with others. There are more people in your niche than you think, and by doing so, you not only expand your network and gain valuable exposure for yourself but others as well. The key is knowing how to find people that have a large following in your niche (similar niche or industry), where they post most frequently, what content types they use, etc. Sometimes it helps to reach out through a mutual connection before asking for direct collaboration as it will increase their trust in you.
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