How to use a business Pinterest account for marketing?

Pinterest is a social website that allows showcasing your ideas, images, videos, and hobbies in a personalized way. It bears a major difference due to being a social discovery network rather than a social media network from other websites. So, it can be a great place for promoting your business and acts as a search engine. In connection with the title of our blog, let us point out another significant fact, you can leverage its great features to marketize your product and as a result, can win a deluge of customers to your brand and service. You can also find a lot of beneficial magazines and books you like on this website. In other words, it can be regarded as a great source of information.

A pin is a great tool on Pinterest that is used to save content like pictures, brands, or books on Pinterest you like. It may consist of images, videos, books, products, and other kindred articles. Creating a pin on Pinterest is super easy and simple. It can be done by following these steps.

• Firstly, click on the plus sign at the top of your Pinterest business account.
• Then click on “create pin“ from the dropdown menu.
• Now upload an image from the computer and add a destination link to it.
• Then enter the destination link where you have to upload an image from.
• Give a title to your pin.
• Choose a board and add your pin to it.
• Lastly, select “Save” to create your Pinterest pin.

Boards are slots on Pinterest where you save, organize and collect your pins. You can create new boards from your Pinterest account whenever you create a new or fresh pin. You can use pins to organize your businesses, as a result, people can easily browse your profile and explore ideas. A board can be created on Pinterest by following these steps;

• Open your Pinterest profile and click on Boards.
• Click on "Create a board".
• Then enter a name for your board. You can make it either visible or secret.
• Thereafter click into the "add dates" field to add a start and end date.
• Lastly, click on create, and here is your board created.

Let us present to you the top features of Pinterest;

Native Video

Pinterest is releasing new features to its users to enjoy its experience. In this regard, it is introducing fine features with the passage of time. One of its fine video features is pinning videos from other platforms.

Cinematic Pins

Pinterest has rolled out an interesting feature like cinematic pins and these are activated through scrolling and resemble much to GIFS.

Promoted Video

This feature enables the user to expand videos and view them in a new tab. This feature is only available to those users who are working with a Pinterest account team.

Promoted App Pins

Pinterest offers you 6 types of pins, one of which is called promoted pins. It allows you to add some extra information and promote your brand.

Pinterest is highly instrumental in marketizing your brand as it has great features for it. Brands can be marketized in the following ways;

• Showcase your products.
• Strengthen the idea that your brand/service a lifestyle.
• Run competitions.
• Crowdsource.
• Backstage access.
• Pressroom.
• Coverage.
• Highlight your visual content.
• Educate.
• Interlink.
• Use it like a focus group.

Pinterest helps brands to grow by driving more traffic, making more sales, raking the brand higher on search engines, enhancing brand exposure, and reduce marketing expenses.