How does the TikTok algorithm work?

Have you ever noticed that the type of content you watch usually starts popping up more and more on your feed? This is precisely where the TikTok Algorithm system comes in. The system determines the type of video content that appears on the user's feed based on the type of content they prefer. Hence, with a specially targeted video content feed and a customized For You page on user preference, no two users will have the same For You page. The best part is that this customized For You page won't remain static for long. Once your preference of content, or state of mind changes, the TikTok algorithm will immediately pick up the changes and start recommending content that you would be interested in based on the current interest it observed. This TikTok Algorithm, however, isn't mundane and works on a carefully planned system that combines several factors. Want to know what are they? The answer lies below.

User Interaction

The user interaction isn't hard to understand. It simply means that TikTok keeps a close eye on the type of content a particular user likes and recommends videos on the For You page based on that type of content. This is precisely why once you start viewing the same content, it will pop up on your feed more. The For You page based on the user interaction is based on several sub-factors too. Some of them are:

• Accounts you follow
• Videos you like and share
• The type of content you create
• Longer videos that you watch till the end
• Creators you have hidden

Video Information

The video information is collected based on the type of video you seek in the Discover tab. The type of content users choose to view first in a wide variety of video content is deemed their preferred genre, so the app starts focusing on showing it more. The video information is based on the following details:

• Captions
• Sounds
• Trending Topics
• Hashtags
• Effects

Device and Account Settings

While not directly related to recommending your preferred content, the Device and Account setting plays a crucial role in optimizing your account. Its work is small yet essential and is based on the following factors:

• Device type
• Country setting
• Language preference

The algorithm system has proven to be quite beneficial for TikTok in terms of its growth and success. However, do you know that this same algorithm can work in your favor too? If you are looking for ways to make this system work for your benefit and growth, follow the simple tips below.

TikTok started with a 15-second video limit, which has now progressed to a good ten minutes. However, we know that majority of the time, people don't sit through the whole video if it is incredibly long. Hence, we advise you to create shorter videos that hook your user's interest till the end. The short video content would keep users hooked to watch it through, which will ultimately become a positive signal, making the algorithm believe that the content you make is worth the watch.

Users instantly like accounts that show engagement with their followers and other TikTokers. Hence, you need to keep a solid interaction with your followers in the comments and make duets with other TikTokers to gain recognition within their follower community as well.

If you feel like one of your old videos is of top quality, and you find it amazing, never make the mistake of deleting it. This is because TikTok videos can go viral months after posting them. So, who knows when one of your old videos might blow up and bring a greater audience directly to your account?

The TikTok algorithm is constantly adapting and can be confusing. However, while you can't outdo it, you can understand its functioning and work accordingly to reap your benefits. We hope this article was sufficient enough to help you understand tips through which you can make this algorithm favor you. Use RADAAR to schedule and publish your TikTok videos!