Everything you need to know about Instagram!

Another great benefit of Instagram marketing is that people use to talk about or product or service, which helps to have feedback of your service. It can serve as a goldmine to determine the actual value of service in the eyes of customers.

Instagram has introduced some new features to amaze their user, which is the following ones;

Instagram shops.

This is a great new feature added in 2020 that allows the users to do robust and easy shopping in a more friendly way. Shops features allow one to look at the posts featuring a product, find complete details about it, and eventually make a purchase via the app.

Extended live streamers.

Owing to the pandemic, Instagram experienced a big amount of live views and as a result, the live video duration has been extended to 4 hours.

Instagram reels.

Inspired by TikTok's short-duration video feature, Instagram has also introduced the feature of creating short videos of up to 15 seconds duration with fun music pairings from other videos.

Instagram live rooms.

Instagram has introduced Instagram live rooms, a unique and new way to go live with up to 3 guests your desire. With the introduction of this amazing feature, brands and creators can approach the new audience and engage with their community.

We should use it because it affords people access to trustworthy and authentic information and inventiveness from their desirable accounts. Guides will look in the same panel like IGTV, tag teams, and grid selection and will deliver content in an easy-to-read format that can be fed or shared to stories and posts.

• When you are on your profile, click on the plus symbol present in the upper right corner.
• Select “Guide”.
• Tap on “ Posts”.
• Now choose a post from your feed or a saved post that has been published by other accounts.
• Then tap “Next”.
• Thereafter, add your guide title and description. In case, you like to post a different cover photo, tap " change cover photo".
• Now double-check the prepopulated place name, and edit as desired,
• Tap add a place and repeat steps 4-8 till your guide is complete
• Then tap "next" in the upper right corner.
• Lastly, tap share.

There are three types of guides;

• Post guides
• Product guides
• Places guides

You can create the other two guides just by changing the 3rd step and click on either “places” or “products”.

Instagram guides can be easily used to adapt product listings into gift guides for all revered and cherished days.

Plenty of businesses on Instagram afford multiple products and services. You can use Instagram guides to gather relevant posts together. For instance: Hot For Food posts vegan snacks, meals, desserts, and more; all these can be placed under a guide titled " Just dessert stuff".

You can also flex your bestsellers, most popular posts, or top recipes. If you want to launch or run a competition that asks participants to cast votes for their cherished ones, Publish your results in an Instagram guide format.

You can create a promoting guide that rolls out new followers to your brand or product. French jewelry designer Louise Damas’ guide elaborates the company history with posts about its founder, process, unique and fine pieces, and ladies-first approach.

You can also form an advice series or provide how-to's on Instagram? Collect all the relevant posts and assemble them into a simple step-by-step guide. It is a great way to promote your content. For instance, Headspace collected its Money Smart Monday posts into a four-step guide on “how to get on top of your finances.”